How to Elevate Website UX: 5 Non-Structural Improvement Tips

Introduction

Improving a website's user experience can be challenging, mainly when you cannot make structural changes, alter navigation, enhance site speed, or use web analytics tools. However, all is not lost. You can still take several steps to improve the user experience on your existing website. This article presents five specific techniques that can be employed to ensure your visitors enjoy a user-friendly and engaging experience on your website.

Reference Articles: 

How to Improve Website User Experience in 5 Steps Without Changing Website Structure, Navigation, Enhancing Site Speed, or Using Web Analytics Tools

Step 1: Run User Surveys

Description

User surveys are great for understanding website visitors' needs, expectations, and pain points without relying on web analytics tools.

Actions

Knowledge

Understanding how to build effective surveys, interpreting survey results, and applying insights to improve user experience is required.

Skills

Tools

Survey tools like SurveyMonkey or Google Forms can be used to create and distribute the survey.

Step 2: Content Quality Assessment

Description

Improve the user experience by focusing on the quality of the content. High-quality, valuable content can drive engagement even if the website interface could be better.

Actions

Knowledge

Knowledge about your industry, products or services, and target audience is needed.

Skills

Tools

Grammarly can assist in checking the website content's grammar, spelling, and readability.

Step 3: Evaluate and Optimize Visual Content

Description

Visual content includes images, videos, infographics, and other elements supporting your main content. They can significantly improve the user experience if appropriately used.

Actions

Knowledge

Understanding the importance of visual content in user experience, image file types, and compression techniques is necessary.

Skills

Tools

Compressing images can be done using tools like TinyPNG or Compress JPEG.

Step 4: Improve Website Accessibility

Description

Accessibility is a critical aspect of user experience design that ensures your website is usable by people with varying ability levels.

Actions

  • Use appropriate color contrast to ensure text visibility.
  • Use alt tags for images to help screen readers interpret the image content correctly.

Knowledge

Understanding web accessibility standards (WCAG) and universal design principles would be beneficial.

Skills

Tools

Tools like WAVE Web Accessibility Evaluation Tool can assist in checking the accessibility of a webpage.

Step 5: Regularly Updating Content

Description

Regularly updating your website content can improve user experience by offering users the latest information regarding your business, products, or services.

Actions

  • Update your content regularly, especially time-sensitive information.
  • Review all content periodically to ensure it remains accurate and relevant.

Knowledge

An understanding of your company's current business context and how to ensure content remains fresh and relevant is crucial.

Skills

Tools

Content management systems (CMS) like WordPress or Joomla make updating and managing your website's content easy.

Conclusion

In conclusion, a website's user experience can be significantly improved by enhancing content, accessibility, and visual appeal without requiring drastic structural changes or web analytics tools. Running user surveys, optimizing visual content, and regularly updating content are effective strategies to meet visitors' needs and maximize the site's potential without a complete redesign.

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