Boost User Engagement with Relevant Visual Content

Introduction

Making a strong impact on site visitors often requires more than just compelling written content. Visual content adds another dimension to your message and, when used appropriately, can significantly enhance user engagement. This article explains how to ensure your visual content is impactful and directly relevant to your written content.

Ensuring the Relevancy of Visual Content to Written Content

1. Action Description: Review Relevancy of Visuals

   • Purpose or Objective: To identify any visuals that do not align with or enrich the associated written content.
   • Step-by-Step Process:
     • Go through each page and consider the relationship between every visual element and its corresponding text
     • Make a note of any visuals that do not support or align with the text
   • Expected Outcome: A list of visual elements that need replacing or removal to maintain content relevancy.

2. Action Description: Replace Irrelevant Images, Graphs, or Diagrams

   • Purpose or Objective: To maintain information continuity and enhance the user's understanding of written content.
   • Step-by-Step Process:
     • Identify the purpose of the text where the irrelevant visual is placed
     • Source or create new visuals that closely align with the text
     • Replace the outdated or irrelevant visual with the new one
   • Expected Outcome: Visuals that accurately support and add value to the text, improving overall content comprehensibility.

3. Action Description: Use Captions to Link Visuals to Text

   • Purpose or Objective: To provide additional context and solidify the connection between visuals and text.
   • Step-by-Step Process:
     • Review each visual and write a concise caption that describes it and highlights its relation to the text
     • Insert these captions below the corresponding visual
   • Expected Outcome: Enhanced clarity on the relevance of each visual to the accompanying written content.

4. Action Description: Align Visual Design with Article Theme

   • Purpose or Objective: To create a harmonious and consistent user experience.
   • Step-by-Step Process:
     • Consider the theme or purpose of each piece of written content
     • Adjust the color scheme, style, or design of your visuals to reflect this theme
   • Expected Outcome: A cohesive, engaging user experience where visual content complements the theme of the written content.

5. Action Description: Regularly Update Visual Content

   • Purpose or Objective: To ensure that visual content remains relevant as written content evolves over time.
   • Step-by-Step Process:
     • Regularly review your visual content and compare it to the corresponding written content
     • Update or replace any visuals that no longer align or add value to the written content
   • Expected Outcome: Dated or irrelevant visuals are replaced with fresh, relevant ones, maintaining the integrity and value of your site's content over time.

Conclusion

Keeping your visual content relevant to the written content is an effective strategy to engage users and enhance message delivery. This can be achieved by constantly reviewing the relevancy of visuals, replacing irrelevant images, adding helpful captions, aligning visual design with the content theme, and frequently updating your visual content according to the evolutions in your written content. With these strategies, you can ensure that your visual content consistently supports and adds value to your written content.