Boosting User Value by Repurposing Web Content

Introduction

While you may not always have the ability to make structural adjustments, change navigation, or enhance your website's speed, there remains a poignant strategy - revamping your content. More specifically, the repurposing or eliminating any content that no longer adds value to your users. In this article, we provide five illustrative circumstances where you can effectively execute this strategy to optimize your website's content, benefitting both your users and overall performance.

Examples of Repurposing or Eliminating Non-Value-Adding Content

  1. Outdated Blog Posts
    Suppose you have blog posts that contain outdated information or no longer align with your brand's image or goals. In that case, you can either update and repurpose those posts to reflect the current state of affairs or completely eliminate them.

  2. Product/Service Pages for Discontinued Items
    Webpages dedicated to discontinued products or services can be repurposed or eliminated. The information can be updated to reference a newer model or a different product, or the page can be removed if it doesn't add value to the user.

  3. Irrelevant Downloads and Resources
    Check for downloadable materials or resources on your website that no longer serve any purpose to your users. These can be either updated to fit current user needs and industry trends or removed entirely if they need to be revised.

  4. Neglected FAQ Section
    If your FAQ section is full of outdated queries and answers or questions that no longer relate to your products/services, it's time to repurpose this content. You can update it with current and commonly asked customer inquiries. However, if the FAQ section does not provide any value and can't be repurposed meaningfully, it might be better to eliminate it altogether.

  5. Non-performing Landing Pages
    If certain landing pages on your website are not driving the desired user engagement or conversions, consider repurposing the content to better align with your audience's current needs and preferences. If the repurposing doesn't improve the performance, you should remove these pages.

Conclusion

In conclusion, even when faced with limitations, opportunities persist in enhancing the value of your website by focusing on the content itself. Whether repurposing outdated blog posts, changing obsolete product/service pages, editing irrelevant downloads and resources, updating an antiquated FAQ section, or removing non-performing landing pages, the journey to a more effective and user-centric website is within reach. Consider these tactics to deliver a more enriching and relevant user experience.

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